Founded in Canada in 1992, Joe Rocket is a uniquely North American brand, providing affordable, comfortable, and quality motorcycle apparel. The brand quickly gained traction as an industry leader, pioneering the use of materials like polyester 600D and introducing the world's first mesh motorcycle jacket, the Phoenix.
Joe Rocket continued to innovate with the patenting of the Alter Ego jacket and sponsoring over 40 world-class racers. Today, Joe Rocket remains the number one selling motorcycle apparel brand in both Canada and Mexico, with a commitment to product innovation and customer satisfaction that has earned a loyal customer base across North America and beyond.
Joe Rocket is focused on expanding into the global market, bringing its commitment to quality, innovation, and affordability to riders around the world. With over 30 years of experience and a track record of success, Joe Rocket is well-positioned to continue leading the motorcycle apparel industry for years to come.